Understanding audiences' perceptions towards movies, including reality TV, is vital for producers and marketers aiming to develop captivating shows. This research aims to analyze audiences' perceptions towards a popular reality TV show in Vietnam, the reality TV show '2 Days 1 Night'. Perception about 3 dimensions; Novelty, Entertainment, Relaxation are evaluated. Primary data was collected from 330 viewers watching the show. Cronbach Alpha, convergent validity, and descriptive statistics were used. The results show that the audience rated from quite high to very high for all three dimensions, including novelty, entertainment, and relaxation. Among them, entertainment was rated highest by the audience, at the level of 'strongly agree'. The next dimension highly appreciated by the audience is novelty, which falls within the meaning of 'agree'. The novelty that 2 Days 1 Night brings includes interactive ways for players to participate in the destination, the subtle integration of traditional elements, culture, history, tourism and local people in the games, challenges, and each journey. These things are rarely found in other reality TV shows.