Objective: This research aims to demonstrate the factors influencing citizens’ participation in
community-based tourism development in the Mekong Delta region (Vietnam).

Method: A mixed-method approach combining qualitative and quantitative research is
employed to test the research hypotheses. The quantitative analysis methods utilized include
the reliability test of measurement scales using Cronbach’s alpha, exploratory factor analysis
(EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM).

Results: Structural Equation Modeling (SEM) is applied, and the research results reveal that
citizens’ participation in community-based tourism development is influenced by factors such
as economic benefits, tourism resources, community resources, social capital, community
influence, and mechanisms & policies. Among these, community resources have the strongest
impact on citizens’ participation in community-based tourism development.

Conclusions: The research findings provide a scientific basis for suggesting policy implications
to promote citizens’ engagement in community-based tourism development.