This article examines the efforts and challenges associated with promoting the values of historical and cultural relics
in Can Tho City, focusing on their integration into tourism development. Can Tho, a centrally administered city in the Mekong Delta, possesses a rich cultural heritage that includes numerous historical relics and sites of revolutionary significance. These tangible cultural assets are pivotal for the city's tourism potential, serving as critical attractions for domestic and international tourists. The article explores the various initiatives local authorities undertake, including policy implementation, investment in infrastructure, and community engagement, to enhance the preservation and promotion of these cultural sites. It also addresses the limitations, such as inadequate funding, insufficient infrastructure, and the uneven awareness of heritage value among stakeholders. Recommendations are provided for improving the management and promotion of Can Tho's cultural heritage, emphasizing the need for better coordination among local agencies, increased investment, and the development of professional tour guide services. The article concludes that while significant progress has been made, further efforts are needed to realize the potential of Can Tho's cultural heritage in contributing to sustainable tourism and economic development.