The study aimed to examine the attitude and intention to buy eco-friendly manufactured goods of Vietnamese people in a context of Vietnam. Quantitative research method with the tool of questionnaire was delivered directly and sent via social networks to a number of participants. The Statistical Package for the Social Sciences version 22 was employed to analyze the gained data. The results showed that Vietnamese people had environmental awareness and were willing to purchase eco-friendly products. Five majors feactors that positively and significant affecting Vietnamese consumers' attitudes towards eco-friendly purchase intention were inveronment concern, personal norms, satisfaction, word of mouth, willing to pay. Environment concern, among those, was the key factor that control Vietnamese customers' purchasing intention, which may be the basis for the insights into Vietnamese buyers' viewpoint and behavior towards green manufactured goods and green marketing. The research results contribute to showing the consumption habits of Vietnamese customers, thereby helping manufacturers of environmentally friendly products to access this market more easily and effectively.
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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