Expanding online food delivery services in developing countries such as Vietnam requires an awareness of consumer demands, product preferences, and consumption habits. This research was conducted in order to evaluate the determinants of Can Tho City residents' intention to use an online food delivery service in the situation of post-Covid 19 pandemic in Vietnam. The research model was based on the Technology Acceptance Model (TAM) and The Unified Theory of Acceptance and Utilization of Technology (UTAUT). The results from an analysis of 207 users indicated that the intention to use an online food delivery service in research area is affected by several important factors, including effort expectation, social influence, information quality, performance expectation, and risk awareness. This research, therefore, has both academic and practical significance and contribution. It contributes some important points in literature on similar research topics while also providing empirical evidence to assist businesses in identifying new development directions and enhancing customer attraction strategies for online food ordering services in developing countries, especially where affected by Covid-19 pandemic. Based on the findings of the research, it is necessary for the stakeholders to consider appropriate measures, approach to increase the intention to use online food delivery services, enhance the quality of online food delivery services, and aggressively develop e-commerce in the area.
Tạp chí: 11th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI 2025), Yogyakarta, Indonesia on September 26-27, 2024
Tạp chí: The 4th International Conference on Innovations in Social Sciences Education and Engineering (ICoISSEE-4) Bandung, Indonesia, July, 20th, 2024
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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