The study was conducted to analyze factors affecting tourism development in Thuan Hung rice paper craft village, Thot Not district, Can Tho city. Research data was collected from 210 tourists in Thuan Hung rice paper craft village. The study used data analysis methods including Scale reliability analysis, exploratory factor analysis, Pearson conrelation and multiple linear regression analysis. The analysis shows 5 factors affecting tourism development in Thuan Hung rice paper craft village including tourism resources; infrastructure and technical facilities; human resources; product quality of the craft village; security and environmental sanitation. Of these, the tourism resources factor has the strongest impact and the security and ecological sanitation factor has the weakest impact on tourism development in Thuan Hung rice paper craft village. Based on the research results, the author proposes some solutions to develop tourism in Thuan Hung rice paper craft village in the future.

Keywords: Tourism, Thuan Hung ward, Rice paper, Craft village, Can Tho city