Tourist satisfaction is a vital measure for the successful development of tourist destinations in general and types of tourism in particular. This study was done to: (1) Determine factors affecting tourist satisfaction with cutural tourism in Bac Lieu province; (2) Consider the influence of these factors on cultural tourism in Bac Lieu province; (3) Recommend policy implications to enhance tourist satisfaction for cultural tourism in Bac Lieu province. The research results point out that 7 factors that influence tourist satisfaction in descending order are “cultural tourism resources”, “on-site tour guides”, “tourist facilities”, “infrastructure”, “tourist service prices”, “additional services”, “order and security”. Tourists are satisfied with the cultural tourism in Bac Lieu province.
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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