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Kỷ yếu hội nghị quốc tế 2024
Số tạp chí (2024) Trang: 476-485
Tạp chí: 15th CHINA TO ADRIATIC TURKISH WORLD INTERNATIONAL SCIENTIFIC RESEARCH CONGRESS, JANUARY 7-9, 2024, BAKU, AZERBAIJAN
Liên kết:

Da Lat, located in Lam Dong Province, is a renowned and captivating destination in Vietnam. Despite its allure, the region experienced natural disasters in 2023, including landslides and local flooding. These incidents have the potential to negatively impact tourism due to heightened perceived risks and inadequate safety practices among tourists. This study, therefore, aims to evaluate perceived physical risks of tourists after the Bao Loc Pass landslide incident and tourists behavior relating to safety and travel preparations. The study employs primary data, collected by direct survey of 231 tourists through a structured questionnaire. Cronbach Alpha, convergence test and descriptive statistics were used in this study. The research findings reveal that while safety behaviors concerning the destination and its weather were regularly observed, actions to ensure personal safety, such as purchasing travel insurance or carrying safety equipment, were not commonly practiced by Vietnamese tourists. Regarding physical risks after the landslide event at Bao Loc Pass, tourists clearly feel about the possible risks, with a high level of agreement. However, there was a tendency to underestimate the personal physical risks, indicating a psychological inclination to believe "it won't happen to me." The study underscores the pressing need to enhance tourists' awareness of personal risks and advocates for a management strategy that prioritizes educating and raising awareness among Vietnamese tourists to improve their safety when traveling.

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