This study, utilizing document research, field surveys, and questionnaires, aims to analyze the factors that attract tourists to Hon Son island in Kien Giang province, Vietnam. The research findings indicate that the attractiveness of Hon Son island influenced by six key factors including: Tourism resources, infrastructure and technical facilities, tourism services quality, human resources, security and safety, and tourism services prices. Additionally, this paper proposes suggestions to improve the quality of tourism and attract a growing number of tourists to Hon Son island. The findings of this study will provide valuable insights for local authorities, management teams, tourist agencies, ecotourism business owners, and the local community, supported by real data analysis.