In recently, floating market tourism has been regarded as a unique and attractive type of tourism in the Mekong Delta, Vietnam. It probably a great combination between eco-tourism and cultural and community-based tourism to reach the ultimate goal of sustainable development. Floating markets could be looked upon as part of the river culture and eco-tourism of Vietnam rather than simply as a tourist attraction, as they play an important part in the river - based culture of Southeast Asia. There are approximately eleven floating markets in the Mekong Delta, yet the floating markets in Can Tho city attract more visitors than those in the surrounding provinces. The reason might be due to its advantages: geographical location, size, infrastructure, services for tourism and connection with other tourist attractions. Thus, Can Tho city has been received the interest from the government as seen through a number of documents for tourism development. It is proposed that Vietnam’s policy on tourism has enabled favorable factors for the development of floating markets in the Mekong Delta such as economic development plans, strategic orientations and specific objectives. Nonetheless, there are some difficulties for the development in Can Tho floating markets. This article is aimed to study, based on documentary, quantitative and qualitative research, the current status of floating market tourism in Can Tho city and propose some solutions for sustainable development.