This study was conducted to evaluate the current status of tourism development and propose solutions for tourism development in Mang Den town, Kon Plong district, Kon Tum. The research model includes 07 criteria comprising 40 observed variables applied in this study. The data collected by the author comes from 200 tourists who have traveled or are currently traveling to Mang Den town, Kon Plong district, Kon Tum. Descriptive Statistics, Scale Reliability assessment methods, Exploratory Factor Analysis (EFA), and Multiple Linear Regression Analysis methods were used for data analysis. The research results show that there are 6 factors influencing tourism development in Mang Den town, Kon Plong district, Kon Tum: (1) service prices, (2) tourism potential, (3) Accomodation facilities, (4) service quality, (5) social safety and security, (6) local people's participation in tourism service. This demonstrates that all 6 factors have an impact on the decision to choose Mang Den town as a tourism destination. In addition, based on actual conditions, the study has proposed several solutions for tourism development in Mang Den town, Kon Plong district, Kon Tum in the future.
Keywords: Tourism development, ethnic minorities, mountain tourism, Mang Den town, Kon Plong, Kon Tum.