Tạp chí: 8th International ICONTECH CONGRESS on Innovative Surveys in Positive Sciences, March 16-18, 2024, Azerbaijan Cooperation University, Baku, Azerbaijan
There has been a significant increase in tourist interest in environmental conservation recently, leading to a growing focus on environmentally friendly or "green" hotels. This study seeks to gain initial insights into tourists' attitudes, cognitive trust, and intention to book green hotels in Can Tho City, Vietnam. A total of 300 tourists, including both domestic and international tourists, participated in structured questionnaire-based surveys. The research applied a range of analytical methods, such as Cronbach's Alpha, convergence tests, and descriptive statistics to achieve the targeted objective. The findings indicate that tourists hold notably positive attitudes towards green hotels, with an average attitude scale value of 3.77, reaching a statistically significant level of agreement. This suggests a strong inclination among tourists to engage in environmental responsible behavior while traveling and a positive attitude towards green hotels. However, the study also identifies a lack of consensus on green standards and varying levels of implementation among hotels, which has led to reduced cognitive trust in environmental protection among hotels in Can Tho City. Moreover, the results demonstrate a positive intention among both domestic and international tourists to book green hotels. Building on these findings, the study proposes implications to enhance tourists' positive attitudes and trust towards green hotels, aiming to increase the likelihood of them choosing green hotels in the future.
Tạp chí: International scientific conference proceedings “Enhancing cooperation to promote sustainable tourism in response to climate change, the fourth industrial revolution and artificial intelligence" 2024, Trường Đại học Nam Cần Thơ
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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