Understanding audiences' perceptions towards movies, including reality TV, is vital for producers and marketers aiming to develop captivating shows. This research aims to analyze audiences' perceptions towards a popular reality TV show in Vietnam, the reality TV show '2 Days 1 Night'. Perception about 3 dimensions; Novelty, Entertainment, Relaxation are evaluated. Primary data was collected from 330 viewers watching the show. Cronbach Alpha, convergent validity, and descriptive statistics were used. The results show that the audience rated from quite high to very high for all three dimensions, including novelty, entertainment, and relaxation. Among them, entertainment was rated highest by the audience, at the level of 'strongly agree'. The next dimension highly appreciated by the audience is novelty, which falls within the meaning of 'agree'. The novelty that 2 Days 1 Night brings includes interactive ways for players to participate in the destination, the subtle integration of traditional elements, culture, history, tourism and local people in the games, challenges, and each journey. These things are rarely found in other reality TV shows.
Tạp chí: International scientific conference proceedings “Enhancing cooperation to promote sustainable tourism in response to climate change, the fourth industrial revolution and artificial intelligence" 2024, Trường Đại học Nam Cần Thơ
Tạp chí: 8th International ICONTECH CONGRESS on Innovative Surveys in Positive Sciences, March 16-18, 2024, Azerbaijan Cooperation University, Baku, Azerbaijan
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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