In big cities, there have been big changes in the eating habits of many people, especially during The COVID-19 pandemic at the beginning of 2020. Due to the closures of restaurants, food beverage stores and social distancing and quarantine, ordering and purchasing of food delivery via online applications are considered as an appropriate choice for young consumers. This study aims to examine the factors predicting the e-satisfaction and customers’ intention to use GrabFood App to ordering and consuming foods and drinks. The primary data was collected by interviewing of 220 respondents residing in Can Tho City, Vietnam and then and analyzed by EFA and multivariate regression. The major findings show that there are 3 groups of factors influencing customers' decision to choose GrabFood such as Brand name (1), Convenience (2) and Social Influence (3). Finally, some management implications to enhance the attractiveness and competitiveness of GrabFood and other delivery applications in Vietnam will be proposed.
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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