Cooperation among members in the supply chain is essential and is a core element in the supply chain management
strategy. This article uses a combination of qualitative and quantitative analysis methods. Structural equation modeling
(SEM) demonstrates the relationship between cooperation, tourism supply chain performance, and operator performance in
Vietnam. Research collected data from 242 domestic and international tour operators located in major Vietnam cities such as
Ho Chi Minh City, Hanoi City, Da Nang City, and Can Tho City. The study has demonstrated that cooperation positively
affects tourism supply chain performance and operator performance. Besides, tourism supply chain performance benefits
operator performance in the Vietnamese tourism supply chain.