This study investigates the influence of COVID-19 on the performance of micro, small, and medium enterprises within the construction industry. Based on the dataset of 186 observations, the regression result shows that seven factors account for the variation in business performance during the pandemic, including disruptions in production, capital support policies, material scarcities, and labor shortages. The findings remained consistent after controlling other personal traits such as employee education, manager's education, and experience. The implications of this study are expected to guide business leaders in adopting appropriate adaptive strategies to enhance their business performance. 

Keywords: Business performance, ROA, ROE, ROS, Covid-19, Can Tho.

JEL: M00