The monograph series of the Centre for Sustainable Entrepreneurship inspires ongoing debates concerning important strategy themes in the modern world economy. This monograph takes the challenge to think about successful strategy and the business context of firms. The strategy-context relationship is among the most well-known discussions in the strategy literature with opposite opinions. On the one hand there are those that argue that the context determines the design, implementation and management of successful strategy. On the other hand, there are those that advocate that strategic decisions of firms and organization determine the business context. These opposing opinions characterize the ongoing debate concerning the strategycontext causal relationships.