Due to fast-paced advancements in technology and innovation, new product development (NPD)has received great attention from industries. This development can assist companies to maintain their business's competitive edge. However, NPD task is a risk and complex process which is normally handled by NPD teams. These teams are currently lacking effective procedures to enhance their efforts to develop truly innovative products. Hence, this paper aims to develop a new systematic approach for new product development by integrating TRIZ principles into the Design for six sigma methodology. The proposed method will be effective in triggering creative concepts for innovative products and applied for a wide range of products.