This research focuses on evaluating the factors affecting the satisfaction level with service quality in undergraduate accounting program. Data was collected via a survey towards on - campus and off - campus students who have graduated in accounting major from Can Tho University in 2015 via the questionnaire on a five – point Likert scale. The study uses Exploratory Factor Analysis and regression analysis for the purposes. The result points out two factors including extrinsic and behavior elements factor, and intrinsic factor of service quality have significant and positive impact on students’ satisfaction. In addition, the outcome fails to explore a positive influence of gender and training mode on satisfaction of accounting graduates. The study also gives some recommendations and limitations to improve student satisfaction towards service quality in undergraduate accounting degree and suggest for further research.
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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