The study followed by other research from many researchers, scientists inside and outside the country, therefore an investigation into the impact of corporate culture on work motivation and loyalty of the workers follow the Oriental culture is built as a completely new model in Vietnam and around the world. The objects of the study range from leadership to staff at LILAMA,stretching from the North to the South, with 14 member companies directly producing at LILAMA, with different regional cultures. Research hasfound the differences in the impact of each element of corporate culture on employee motivation and loyalty in LILAMA. From that point of view,we put forth solutions to enhance the corporate culture level, shape the corporate culture model accordingly, thereby enhancing internal strength and competitiveness of LILAMA.