This study analyses short- and long-term adaptation strategies for the tourism sector in Vietnam’s Mekong Delta that arose out of empirical research. The study evaluates the adaptation approach for government authorities, businesses, and tourists to manage climate change-related threats of rising temperature, irregular rainfall, sea-level rise, severe storms, and increasing salinity. In addition, the study points out the main responsibilities for realizing climate change adaptation in the tourism sector. The study figures that there are some differences between government authorities, businesses and tourists’ perspectives on recommended approaches to adapt to climate change. However, current strategies are very short-term and operate at the individual institutional level.