This study analyzed the factors affecting sustainable tourism development in Binh Dai district, Ben Tre
province based on people’s assessment. The sample size of the study is 100 people living in Binh Dai and
participating in tourism. The methods of descriptive statistics, reliability assessment of the scale and
exploratory factor analysis were used in data analysis. Research results show that there are 7 factors
affecting sustainable tourism development in Binh Dai, namely “Working experience”, “Hospitable
community”, “Diverse ecosystem”, “Environmental pollution”, “Complete infrastructure and
architecture of the tourist destination”, “Easy and convenient transportation to circulate”, “Poverty
reduction through tourism”.