The Bay Nui Bull Race (BNBR) festival is one of the unique traditional cultures of the Khmer ethnic community in An Giang province. With over 100 years of history, the bull racing festival is a prominent activity in the Southwest region and an essential sporting event. The development of the agriculture tourism economy through the BNBR festival is increasingly attractive. However, the reality of tourism here still faces many difficulties. Many participating teams and tourists exist because the BNBR is a vast event. The growing growth of the event poses safety and management challenges for the organization. Besides, attracting the attention of sponsors and advertising businesses is also risky. This risk makes it more difficult for the BNBR organization to grow and reach more people. Proper measures are being implemented to help preserve and exploit tourism from this activity. One of them is to pay attention and invest in the restoration and construction of a venue for the racing festival and, simultaneously, strengthen the implementation of image promotion activities such as exhibitions and traditional shows. Creating a friendly environment and preserving and developing bull racing in tourism has become a tradition, contributing to the connection and cohesion of the community. Visitors can explore the traditional culture and enjoy the area's beautiful scenery and culinary specialties. At the same time, tourism exploitation at the BNBR organization in An Giang province also contributes to local economic development through tourism resources.