International business scholars often argue that cultural distance between export and import countries is negatively related to a firm’s export intensity because of the costs of liability of foreignness. The role of managers’ international experience in the foreign activities of the firm is however ignored. Relaxing this argumentation, we hypothesize that the manager’s international experience is likely to moderate the negative relationship between cultural distance and firms’ export intensity. The data extracted from the World Bank of 345 export firms is used to test the proposed hypotheses. Both Tobit and OLS regressions reveal that with controlling characteristics of firms, the negative effect of cultural difference on the export intensity of firms with the low level of international experience is higher than those with a higher level of international experience. The study provides managerial implications to international business literature.