Assessing the level of people's satisfaction in new rural construction in Viet Nam by the EFA factor analysis method with 16 question variables belonging to 4 components of the Likert scale. The analysis results showed that the 4 components of the influencing factors all reached the required value and had statistical significance (ρ≤0.01). The theoretical model test has been demonstrated that the 4 proposed components have 2 components, namely Facilities (F1) and Advocacy and Propaganda (F2), which impact the level of people’s satisfaction in the process of building new rural. The component that had the strongest effect on people's satisfaction in building a new rural area was the Advocacy and Propaganda (78.0%), the second was the Facilities (34.2%). The model analysis results have shown the suitability of the theoretical model with the influencing factors and the acceptance of the theories proposed in the research model, which had practical significance for policies of new rural construction in Viet Nam.