The rice production-consumption linkage contract is becoming a major factor in promoting the development of agriculture in Can Tho City. The study used quota sampling to interview 215 farmers who participated in the large field model in Can Tho City. The Poisson regression analysis method is applied; the research results showed that six factors affect the linkage in producing and consuming rice between farmers and enterprises. The impact level of factors follows the order as Price difference; Penalty application;Technical support; Terms of Payment; Number of years participating in the linkage, andInput support