Rural tourism development is one of the inevitable and appropriate trends in the 21st century. The aspect that plays a key role in the development of this tourism type is tourism products. This study was carried out to analyze and evaluate the quantity and quality of rural tourism products in Tho Son commune. The study data were collected through document research, field observations and interviews. The research sample included one hundred tourists, eight representatives of travel agencies, a representative of commune people’s committe and one tourism administrator. Descriptive statistics were used to analyze the data. The study results point out that Tho Son commune has a lot of potential for rural tourism development. Attractions in the locality are highly evaluated while other elements such as roads, tourist facilities and services (accommodation, dining, entertainment, shopping) have not met the needs of tourists. This research is useful to the locality in implementing a number of measures to develop its rural tourism products. Besides, this research also contributes several theoretical and practical points about rural tourism development.