Traceability is considered the most important requirement for shrimp products exported to global markets. However,
implementing traceability in shrimp-exporting countries is challenging because of limited production at the local
supply chain and lack of financial welfare awareness. This study aims to investigate the expected farm-gate price for
traceability implementation using a double-bound dichotomous choice experiment. The censored regression model
is used to estimate the factors influencing the anticipated farm-gate price of shrimp farmers. The survey was
conducted in Ca Mau Province, Vietnam, by interviewing 71 Penaeus monodon Fabricius, 1798, and 43 Penaeus
vannamei Boone, 1931, farmers. To implement traceability, P. monodon farmers estimated the farm-gate price at 10.17
USD.kg-1, while P. vannamei farmers expected 6.18 USD.kg-1 . Application of international quality assurance
certifications, willingness to implement traceability, land used, culture methods, shrimp species, current farm-gate
price, and variable costs affected the expected farm-gate price. The attractive anticipated farm-gate price
compensated for the negative influence of applying international quality assurance certifications, indicating that the
farmers were willing to implement traceability. This suggests that the application of certifications increased the
ability to implement traceability in the shrimp supply chain. The attractive farm-gate price for certified shrimp
products would enhance their willingness to implement the traceability of shrimp products.