Corporate culture currently has played very important role of creating intangible asset for determining a sustainable
development of firms. Researches on corporate culture in the world have been grouped into two main directions: firstly focusing on managerial characteristics of cultural factor in business management. Second one emphasizes impact of cultural factors on employees of firms, especially firms with multi-culture environment. This paper follows the second direction, which studies effect of cultural factors on working motivation, and employee’s loyalty. Objective of this study is to build a research framework of relationship between corporate culture, working motivation and employee’s loyalty, applying for Vietnamese enterprises.