Expanding online food delivery services in developing countries such as Vietnam requires an
awareness of consumer demands, product preferences, and consumption habits. This research
was conducted in order to evaluate the determinants of Can Tho City residents' intention to use
an online food delivery service in the situation of post-Covid 19 pandemic in Vietnam. The
research model was based on the Technology Acceptance Model (TAM) and The Unified
Theory of Acceptance and Utilization of Technology (UTAUT). The results from an analysis
of 207 users indicated that the intention to use an online food delivery service in research area
is affected by several important factors, including effort expectation, social influence,
information quality, performance expectation, and risk awareness. This research, therefore, has
both academic and practical significance and contribution. It contributes some important points
in literature on similar research topics while also providing empirical evidence to assist
businesses in identifying new development directions and enhancing customer attraction
strategies for online food ordering services in developing countries, especially where affected
by Covid-19 pandemic. Based on the findings of the research, it is necessary for the
stakeholders to consider appropriate measures, approach to increase the intention to use online
food delivery services, enhance the quality of online food delivery services, and aggressively
develop e-commerce in the area.