This study aims to analyze the avocado value chain in Bao Loc city to find out the existing challenges weakening the value chain. From there, answer how to enhance long-term, sustainable competitive position for the avocado value chain in Bao Loc city and maximize value and benefits for chain actors. Applying Michael Poster's value chain model, Kaplinsky, and Morris's analytical method and collected data, the study has exhaustively identified the actors involved in the chain and described the avocado value chain in detail. Research results have found four main market channels of the avocado value chain. To grow 1 hectare of avocado, the farmer has to invest a cost of 6,145.75 USD. Avocado was produced that reached the final consumer need to go through an intermediary stage, a collector. Traders who collect avocados from farmers need an average money requirement of 8,847.82 USD/spell. This result showed that collectors are an essential player in the current avocado value chain.