ABSTRACT

In the globalized era, language has emerged as a powerful tool in the tourism industry. This study delves into the pivotal role that language plays in the tourism sector in Paris, one of the world's most frequented cities. The primary objective of the research was to investigate how the use of language impacts the overall tourist experience, with a special focus on the hospitality and services sector. Employing a mixed-methods approach, the research combined both qualitative and quantitative data, gathered through surveys, interviews, and observational studies conducted among tourists, hospitality staff, and tour operators in Paris. Further, linguistic analysis of promotional materials and guidebooks was also carried out. Results indicated that multilingualism in the service industry significantly enhances tourists' satisfaction and overall experience. Furthermore, effective use of language in promotional materials was found to be influential in shaping the city's image and attracting diverse groups of tourists. In conclusion, the study underscores the strategic importance of language proficiency and apt linguistic representation in the tourism sector in Paris. Recommendations are made for enhancing language training programs for service industry personnel and for the strategic use of language in tourism marketing.

Keywords: Paris Tourism, Language Influence, Service Industry, Linguistic Representation, Multilingualism, Tourist Experience.