ABSTRACT

Sustainable tourism has emerged as a critical strategy for fostering economic growth, preserving cultural and natural resources, and promoting environmental stewardship. In the Mekong Delta region of Vietnam, where tourism potential is gradually being exploited, youth-led sustainable tourism initiatives have offered a unique opportunity to empower local communities and contribute to regional development. This study investigated the best practices, success factors, and scalability of youth-driven sustainable tourism projects in the Mekong Delta, aiming to provide actionable insights for policymakers, practitioners, and young entrepreneurs. The research employed a mixed-methods approach, combining a comprehensive literature review, case studies of local youth-led initiatives, and in-depth interviews with project leaders, community members, and tourism experts. This methodology allowed for a holistic understanding of the Mekong Delta's unique context, as well as the challenges and opportunities associated with youth-driven sustainable tourism. The results revealed that innovative and well-executed youth-led initiatives have contributed positively to local economies, environmental conservation, and cultural preservation in the Mekong Delta. Key success factors included strong local engagement, effective training and capacity building, targeted marketing efforts, and collaborative networks among stakeholders. However, challenges such as limited financial resources, regulatory barriers, and lack of awareness persisted, hindering the scalability and wider adoption of successful projects. In conclusion, this study underscored the importance of empowering youth as agents of change in the sustainable tourism sector. By overcoming challenges and leveraging the identified success factors, youth-led initiatives in the Mekong Delta have the potential to drive a significant positive impact on regional development and environmental conservation. Policymakers and practitioners are encouraged to support these endeavors through targeted investments, capacity building, and policy reforms.

Keywords: sustainable tourism, youth-led initiatives, Mekong Delta, best practices, scalability, capacity building