The development of high-tech agriculture, the pressure of the 4.0 industrial revolution and the
current competition between countries and regions require industries to innovate and improve
accordingly. Amogn them, the agricultural economic sector in Vietnam has developed over
time with quite diverse incentives. However, the main stakeholders on this transformation,
farmers, has not been studied in depth. This study, therefore, aims to analyse the current status
of awareness and demand for applying high-tech agriculture in rice farming activities in the
Mekong River Delta region, analyzing factors affecting the behavior of applying these
techniques. The study employed a directly-survey data of farm households in the Mekong
River Delta. Descriptive statistics methods, Likert scale and Logit regression model were
employed to identify influencing factors. The research results have found important points for
policymakers to propose solutions in the future such as: the level and ability to receive
information about agricultural technology of farmers is currently quite high. Most farm
households already know about the measures to adapt to digital transformation and have been
implemented. The high-tech agricultural techniques that farmers have learned and applied
mainly include infrastructure development measures. In addition, the level of readiness to
apply high-tech agriculture, and the demand to apply high-tech agricultural techniques in rice
production of farmers is influenced by factors: farmer's education level, farming area, and
participate in training courses on rice growing techniques. Based on the research results, the
author proposes some recommendations in order to improve the efficiency of applying hightech
agriculture in the future, especially in the current period of the 4.0 industrial revolution.