This study was conducted to evaluate the potential and current status of river tourism product development in Can Tho City based on a survey of 234 tourists who participated in river tourism programs in Can Tho City. Research results show that river tourism in Can Tho city has a lot of untapped potential for development. The current status of river tourism products in Can Tho City has partly met the needs of tourists but there are still many limitations. From the research results, some orientations and solutions are proposed to develop river tourism products in Can Tho City.