In the age of digital, rapid advancement of digital technology has been integrated into various aspects of human life, such as communication, education, business, entertainment, and daily activities (Wands, 2007). AI-powered chatbots, one product of digital development, have become a vital component of the digital environment, enriching and changing numerous facets of the digital era (Appel et al., 2020). The Uses and Gratifications (U&G) theory has been considered as foundational theory to explain why customers use technology driven products, including AI-powered chatbots and the benefits of proactive use of such products. Four primary types of gratifications (i.e. utilitarian gratifications, hedonic gratifications, technology gratification, and social gratification) have been identified from previous research to explain such behavior (Balakrishnan and Griffths, 2017). However, scare research has focused on young customers and analyzed deeper into differences in gratification perception between different groups of young customers. This research, therefore, aim to bridge such gap. The study use primary data collected by distributing online structure questionnaires to 1007 young customers in Vietnam. Gratification scale has been tested in terms of reliability using Cronbach Alpha. After that, descriptive statistics and one way ANOVA have been use to test differences of gratification perception by different groups of young customers in Vietnam. The results show that young female and male customers in Vietnam tend to have significant differences in terms of utilitarian gratification (UG) and hedonic gratification (HG) while there have been non-significant differences in technological gratification (TG) and social gratification (HG) by gender. Research results also support for the significant differences in all four dimensions of gratifications.