The Love of Trees and Land program (https://canthotv.vn) is a television program about the
agriculture of Can Tho Radio-Television Station, Can Tho City, in the Mekong Delta
region, South of Vietnam. Researching the characteristics or features of this program will
contribute to clearly stating the content and messages through each program, adding
specific information about city agriculture in which the program uses language, form of
transmission, and content of messages to the people. At the same time, it would present
the characteristics, content, and form of this journalism genre, taking advantage of the
strengths of television journalism. Through the statistical classification method, it is
necessary to collect and classify information, data, images, etc. in the program to serve
the deployment and explanation of scientific arguments through each category with 39
episodes included in the program from content to form elements namely, information,
data, images, language from the hosts and from comments. This television program has
brought the audience knowledge, experience, and information about agricultural
activities in the region such as agricultural news, farmers needing to know, advanced farmers,
behind the rice crop, information about climate change, science, and technology in production,
farmers getting rich, new rural areas, etc. Form the findings of the research, it was seen that
each part brings the audience attractive, useful and practical content, helping the
audience better understand current agricultural issues, opportunities, and challenges,
knowledge of the agricultural industry in the context of climate change and international
integration, clean, efficient and sustainable agricultural models, stories of typical farmers
with good production, quality agricultural products in the region and volunteer activities, building local infrastructure, cleaning up the environment, and policies to support farmers in production, which are just in The Love of Trees and Land program.