Corporate social responsibility (CRS) has been considered as one determinant of purchase behavior of customers. When consumers purchase products that are not different in price or product quality, corporate social responsibility (CSR) would be a vital indicator that impacts people’s purchase intention. In addition, customers can feel that they are contributing to social impact better when they purchase products manufactured from companies implementing CSR. This paper, therefore, aims to analyse perception of young customers in Can Tho City, Vietnam on CSR of beverage enterprises. Data are collected from 160 young customers in Cantho city via structure questionnaire. Descriptive statistics has been used to analyse data. The results show that there are considerable differences between CSR knowledge towards participants living in rural and urban areas. In addition, those who already work have more knowledge on CSR rather than those who still study. The young customers seem to have fairly high evaluation on perception of CRS.
Tạp chí: National Conference on GIS Application 2022: GIS and Remote Sensing Applications for Environment and Resource Management 11/11/2022 - 12/11/2022 Ho Chi Minh City, Vietnam
Tạp chí khoa học Trường Đại học Cần Thơ
Lầu 4, Nhà Điều Hành, Khu II, đường 3/2, P. Xuân Khánh, Q. Ninh Kiều, TP. Cần Thơ
Điện thoại: (0292) 3 872 157; Email: tapchidhct@ctu.edu.vn
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