Management accounting is considered one of the effective management tools in the context of a competitive market economy due to the flexibility, usefulness, and timeliness of accounting information to serve internal management requirements in business organizations. However, the application of management accounting in management activities is still a new issue for small and medium enterprises in Can Tho. It has not been implemented synchronously and scientifically. The study is based on data collected from 120 observations and processed using the SPSS 26 tool. By employing descriptive statistics, the author analyzed the current situation of applying management accounting in small and medium-sized enterprises in Can Tho City. The aim is to propose solutions to assist these businesses in effectively applying management accounting in their operations