In the context of fierce competition among financial institutions, capital scale management and development play an essential role in the operational activities. For commercial banks, effectively attracting savings deposits from individual customers is significant. The objective of this study is to identify factors affecting individual customers' decision to keep savings deposits at Agribank O Mon, Can Tho City. The study collected data from 155 customers who are having savings at Agribank O Mon based on the convenient sampling. By applying the exploratory factor analysis and multivariate linear regression, the study has proven factors positively impacting the decision to send savings deposits of individual customers. Accordingly, these factors are safety, financial benefit, bank brand, staff, service, and convenience. In particular, security and financial benefit have the strongest influence on customers' decision to keep savings deposits at Agribank O Mon, Can Tho City.