As the trend of globalization, fast food is becoming popular in Can Tho city. However, there are not many prior studies identified perceptual consumers towards fast food stores. This study was conducted by using Multidimensional scaling (MDS) approach to describe consumer’s perceive among four typical fast food brands such as KFC, Pizza Hut, Jollibee and Lotteria. For this purpose, primary data was collected at these fast food stores. Eight attributes related customer’s choice and preferences in case of fast food were implied to achieve the objective of the study. The questionnaire was conducted by five point scale. A result of conceptual map indicates the positioning of each fast food brand based on the consumer’s point of view.