Fast food is becoming popular in Can Tho city and Viet Nam as the trend of globalization. There are not many prior studies which identified perceptual consumers towards fast food stores. This study was conducted by employing Multidimensional scaling (MDS) approach to figure out consumer’s perceive among four typical fast food brands such as KFC, Pizza Hut, Jollibee and Lotteria. Primary data was collected at these fast food stores. To achieve the objective of the study, eight attributes related customer’s choice and preferences in case of fast food were implied. Five point Likert scale was used in the questionnaire. A result of conceptual map indicates the positioning of each fast food brand based on the consumer’s point of view.