Agricultural tourism is a development trend of the tourism industry. Developing agricultural tourism brings many benefits to agricultural production and the lives of farmers in rural areas. Chau Thanh district (Ben Tre province) has a lot of potential and focuses on developing agricultural tourism. However, the development of agricultural tourism here is still ineffective. This study was conducted to identify factors affecting agricultural tourism development in Chau Thanh. Research data was collected from a survey of 100 tourists, tested for reliability, and analyzed for factor and regression. Research results show that people's participation, labor quality, tourism technical facilities, destination location, attractiveness, prices of services and goods, environmental sanitation have gradually decreasing impact on agricultural tourism development in the study area. This research not only contributes to supplementing theory but also provides a practical basis for localities to make investment decisions to develop agricultural tourism more effectively.