The study demonstrates the urgent and high practical significance based on the following establishments: (i) Tien Giang has the largest raw materials of pineapples in Viet Nam with over 15,000 ha (Tien Giang Statistical Office, 2014 ) and pineapples are considered “Tree of poverty reduction” of Tien Giang province, (ii) the potential market of pineapple industry is more growing, especially the US, EU, Japan, Korea (FAO, 2013), (iii) The link among the actors in the pineapple product chain in Tien Giang is still very “fuzzy”, (iv) there are many points “unanswered”, towards value-added (VAT) of pineapple product which had not been studied and exploited properly, (v) The received value of poor households who planting pineapple was inappropriate  to the investment and the their cultivating exist many risks, (vi) Value Chain is an effective approach of managers, policy-makers aiming to improve the income of poor households. Thus, the issue is given to tackle: (1) Improving the received benefits for poor households who have been planting pineapple through improving the value-added of pineapple products; (2) enhancing the VAT for the pineapple products through the value chain upgrading. Therefore, the study of solutions to improve the value added pineapple products contributed to improved income for poor households in Tien Giang province. This should be considered as a subject with high imperatives.